Redesigning the Kroger credit card mobile experience

Kroger | UI, Service design

Though it had potential, Kroger’s credit card product was struggling to meet its customer numbers. Our team used a service design approach to review the end-to-end process to create a proposal for a more visible, usable credit product.

Results

1. $100M projected 10-year ROI

2. 10% revenue growth during this time period

3. 110+ touch points identified

Finding New Use Cases for AI-powered HR assistant

Kroger | AI & Quantitive Research

Nearly 19,000 associates surveyed about HR-related tasks, and analyzed with Qualtrics’ powerful TextIQ text analysis functionality. Led to strategic changes in internal HR-function AI Chatbot, Sage. Built on IBM Watsonx.

RESULTS

1. 19,000 associates surveyed

2. 15k unique active users per month (since Aug ’24)

3. 405k conversions (since Aug ’24)

Tracking congregation trends in small and mid-sized churches

Blackbaud | 2020 | UI, Research, Testing

MyChart.com Redesign

Epic Systems | Research & Design

Internship project for Epic Systems — redesign proposal for MyChart’s informational page.