Hello! I’m Yeesoo Chae—
I’m a Product Designer and Researcher specializing in service design and in-depth qualitative research.
Case Studies
Finding New Use Cases for AI-powered HR assistant
Kroger | AI & Quantitive Research
Nearly 19,000 associates surveyed about HR-related tasks, and analyzed with Qualtrics’ powerful TextIQ text analysis functionality. Led to strategic changes in internal HR-function AI Chatbot, Sage. Built on IBM Watsonx.
RESULTS
19,000 associates surveyed
15k unique active users per month (since Aug ’24)
405k conversions (since Aug ’24)
Redesigning the Kroger credit card mobile experience
Kroger | Service design & usability
Though it had potential, Kroger’s credit card product was struggling to meet its customer numbers. Our team used a service design approach to review the end-to-end process to create a proposal for a more visible, usable credit product.
Results
$100M projected 10-year ROI
10% revenue growth during this time period
110+ touch points identified
MyChart.com Redesign
Epic Systems | Research & Design
Internship project for Epic Systems — redesign proposal for MyChart’s informational page.
